Where to even start...or rather end with this gibberish.
1) Since when was CG a brand (presumably of the commercial type) now? I thought it was a consumer movement? Wasn't that what TUG and others have been saying for months now? Was their some kind of internal memo approved by the Inner Party that dictated its a brand now?
2) Why is CG a brand? Who decided that or rather who gets to decide that?
CG is a brand. No one had to decide it was, the brand is the meaning people recognize in the name.
The brand happens to be growing along commercial lines, similar to the way 'open source' grew as a brand in the early 2000s. No one owns it, but products that claim it are associated with certain attributes in the minds of consumers. Red Hat had to be an open source company to reach it's customers, that brand is one of the principle reasons it was able to beat SCO.
3) Even if you removed all the exceptionalism and incompetence from CG right now (which won't happen), there is no way in hell it could become mainstream never mind even revitalize the comic book industry unless you think the rest of the comic book industry is going to completely disappear overnight.
4) CG hasn't innovated anything period. It's already been demonstrated that people could use gfm or the equivalent to finance the publication/circulation of some comics among loyal fans/patrons.
I'm not really sure what mainstream comics means anymore. It used to mean having a significant audience for mass market publications. Publishers seem to have a different concept these days, revolving around young adult fiction and graphic novels aimed at getting a Netflix deal.
I'm not sure that's where this is all headed. There's something novel about the way social media is being used to promote a set of titles and creative community. Hard to put into words, but Comicsgate has launched a lot of ships. Each one is a market experiment and we will see where they all get to.
5) "What should happen over the next 12 months is an overall increase in the number of titles available, higher dollar amounts associated with individual crowdfunding campaigns, an increase in the number of campaigns overall and a reduction in price at least for access to the higher tiers."
How? The only way this will happen is if CG gets lucky with more offers like Zach just got and/or actually increased the number of successful campaigns it's been running which, even though I haven't been in the loop that much with the comings and goings of your brand as of late, I know you guys have little to offer in the foreseeable future besides this and Rainbow Brute. That's it. That ain't much a brand.
Well, sure, I'd grant CG isn't much of a brand right now and nothing is for certain.
What I said is CG creators are following a predictable pattern for introducing products into the market, and they're engaging in a range of activities that can expand the brand. There's no guarantees all of them will work, but the ones that do should expand the market.
There's a lot to be said for making the right moves. The items you cite are what I expect happen as they reach new customers.
6) "So ideology doesn't matter anymore. You're just spitting into the wind, it's the smallest part of what motivates Early Adopters. They are looking for things that are new and to be recognized for knowing what it's all about. They don't care so much about SJWs and hashtags, they care about the success of a title and whether or not they understand what's happening with it. They are very receptive to stories about growth of a franchise and consider those stories strong indicators of what is to come next. Entry points into the franchise - where you can buy it, how much it costs, can I get other stuff to go with it, when is the next one coming out, who are the partners for this franchise - are huge motivators for this group of customers."
What franchise is CG growing/continuing besides Meyer's Jawbreakers (and Malin's Graveyard shift?)? Like really? Is there supposed to be a sequel to Cyberfrog and if so when? Who else in this "brand" or rather those that are supposedly part of the "brand" as opposed to those that left/were kicked out that's actually creating comic book franchises (i.e. sequels)?
And as for your talk of ideology not mattering get real. Allegiances certainly matter, lets not mince words about that. If you want to debate that that has nothing to do with ideology, fine. I might concede that, but every damn person here knows that the petty tribalistic allegiances going on either in your "brand" or in mainstream comics is screwing both of you.
Seriously, there was a period where ideological arguments could damage the brand. We're past that, the key saboteurs have said all those things and lost. Shitposters on Twitter don't get much attention anymore. Mike and Doug argued ideology and turned off most of their audience. Professionals at the Big 2 don't talk shit anymore, their ships have some cracks in the hulls.
CG is a brand. You fight brands with publicity.
Publicity isn't a good medium for detailed appeals to conscience, but it's great for creating disgust. I spelled out a number of tactics that could be more effective.
Okay, the issue with this premise is that Comicsgate, as taken from the original thesis of YBZ and adapted into a "brand" largely by Ethan van Sciver, is not the product. What the comic books creators are selling - comics - is the product. Not only does it provide content creators with incentive, if not livelihood, just as importantly it serves as a demonstrable proof of a superior alternative to the mainstream model where consumers and creators are subject to radical ideologue gatekeepers who have wormed their way into middlemen positions. As EVS and Zack will both tell you, the lessons that Gamergate taught everyone is that outrage and online criticism without meaningful action has a limited shelflife and accomplishes little.
CG, at its essence, is only meaningful if it furthers the validity of that proof. EVS, in service towards that goal and making that claim true blasted out a lot of agitprop and simplified Zack's thesis to the level of "IF YOU HATE SJWS TWEET #COMICSGATE LMAO BOTTOM TEXT STAY TUNED AND CHECK OUT THIS WEIRDO". And he totally succeeded in exploding CG as a "brand" and a "movement" (if not as an idea) and got a lot of creators and customers on board, but this has brought along a lot of problems as a result as well. Like a sizeable number of people who prioritize the free expression of their dumbass hot takes over abstract "valid business model" concerns like Doug TenNapel or Mike Miller. And other people who only consider Comicsgate as an flag for for autistic internet tribalists to rally behind bereft of any ideals or principles beyond the tribe, like WarCampaign. Of course, had Ethan (and other, less aware people like Yellowflash or TUC) not done this, "Comicsgate" might just be the ~1000 active members of YBZ and the original MSM comic critics still out there.
Good or bad, it is what it is.
With all that in mind, let's look at your Early Adopter stage required before it shifts into the expansion where Comicsgate is adopted by "pragmatists" - most of the CG "Early Adopters" meant to serve as advocates to pragmatists (as brand or business model) have either been driven out or have voluntarily left. Mainstream pros who have gone indie like Mike Deodato or people who were sympathetic with CG's ideals like Sean Gordon Murphy or Mike Brubaker have looked at the vicious infighting and have decided that "being Comicsgate" is not worth the price. This is to say nothing about the countless small indies who signed up for "the movement" only to get patrolled by a exceptional internet tribunal police force and wound up with harassment on top of obscurity for their trouble.
There are no future comic creators of EVS or even Malin's stature leaving the mainstream model and adopting the Comicsgate "brand".
At best, there might be another Youtuber of TUG's stature going CG. But there's a large gulf in between those two things.
In response, I think you're missing the forest for the trees.
The tactics EVS and YBZ used to publicize the problems with the industry lead to the creation of products. Those products have consistently financially outperformed 90% of those offered by leaders in the comics industry, whether you measure that by net revenue, per-product price, or any other relevant gauges.
Marvel Comics started as a challenge to a stale orthodoxy. CG creators are revitalizing a business model using direct-to-consumer marketing. The outrage component isn't really significant, there's wide dissatisfaction with entertainment today and CG creators are filling a need. To the extent they can accurately understand and anticipate what consumers want, the business side of CG will continue to grow.
Don't go too far on the product lifecycle chart. The Innovation stage is characterized by wild-eyed crazy people willing to take risks in pursuit of a goal. I'd argue we're at the end of that phase and moving into an Early Adopter stage, where customers will be less motivated by outrage and more by curiosity and a desire to know what's going on. Everything EVS has been projecting - conventions, collateral, omnibus editions, fan clubs, etc - are characteristic of the Early Adopter stage. They are marketing efforts for expanding the audience moreso than profit-generating products. YBZ's hesitance to engage with them is typical for a purist, he'd rather focus on core products while someone else grows the brand. Businesses in an ecosystem often collaborate this way, with one working out the marketing while another works out the execution. In the end, they learn from each other and build better products.
So I don't agree that CG is some hypothesis waiting to be worked out. CG has legs, Malin's recent campaign is evidence of that, Cecil's campaign is evidence of that, the number of creators entering the CG sphere are evidence of that, the total amount raised to date through these campaigns is evidence of that. It helps if you look at each initiative as its own hypothesis, creators are constantly performing experiments to discover what connects with audiences the most efficiently. Some titles will fail, some creators will leave, there will be winners and losers, etc.
But the market should grow over the next 12 months. I see no evidence of CG slowing down and think EVS (in particular) is pursuing a fruitful path.
Conversely, it seems to be failure all around for CG detractors - whether it's anti-Comicsgate, industry pros, SJWs, or just individuals with a beef. Hard to explain, but they're mostly arguing against the merits of Comicsgate as a principle and whether it's impure. Once a brand has found its customers, those arguments don't really matter anymore. It's more about whether or not you like the creators and the product, and I don't see effective assaults on that loyalty happening.
Instead, the detractors are becoming subjects of ridicule, this is what Howard Stern was doing back in his heyday. Making fun of the people who complain just adds to the potency of the brand, it creates an air of invincibility that reinforces people's enjoyment. This is a really important point, taking delight in the frustrations of your opponents. It reduces skepticism of the brand and becomes an invitation for other people to participate. That should eventually translate into a reduction of perceived notions of the vicious infighting you mentioned.