I've been reflecting on why people are like this, and it makes sense when you notice that "based" content was being circulated in mid 2010, literally all kids born in the 2000s grew up watching Jordan Peterson pwning the gays and conservative talk points masked as "self help". Trump uses his public image to be the embodiment of this "based" individual.
The old people voting for him either are gullible as fuck, or they are addicted to social media and want to feel young by also connecting with these brainwashed kids who probably don't even know how confess works. (Don't forget the grifters trying to mimic Trump's persona either)
You aren't immune to propaganda™