We have had literal ambush and assassinations - remember that Proud Boy who got followed, killed and some people in a car came up to run interference before speeding off? All coordinated. We've had planned firebombing of police cars. Do you remember that breakdown - I think by Officer Tatum - showing the different people on video working to do different stages of the operation? We've had children shot. We've had people dragged from their cars and kicked unconscious. We had three people try to murder someone on camera. Any of these things are entirely enough to make a "Capitol" moment as it was put. I mean look how much mileage the media got out of a violent criminal dying of a drug overdose because an officer used a knee-on-neck restraint position. That ought to have been not remotely newsworthy but now you literally have people performing baptisms at the place he died. I wont say it doesn't matter how big it is at all, but point is if they can control what people talk about, they don't need to spin it. How do you spin Hunter Biden engaging in blatant and undisguised money laundering and peddling of influence? You don't - you just drop it from the media. If they don't want you talking about "20 deaths," they'll just wont run stories on it. And if need be, they'll come up with some other big story to distract from it at the same time.
Mass media has been shown to be not that great at controlling what people think, but excellent at controlling what people think about. They don't need to spin. They just need to memory-hole it. That's why if you want to change things, the key requirement is to break the stranglehold the MSM has on how many people get their information. Get them new sources of reliable information.