Yeah, we're on the same page.
The drama is useful for marketing. Other than that, it doesn't really affect the business model.
Here's an interesting mental exercise in scaling the business end of CG. What is the real cost of fulfillment for Cyberfrog? EVS devoted significant time to printing and fulfillment issues.
Let's say it was 2 months of productive time on a book that took 12 months to make and realized $1mil in revenue. Aside from the cost to send things through the mail, the opportunity cost for the creator is quantifiable. In this hypothetical case, it would have been about $166,666, or 1/6th of the total revenue.
Take all the SJWs on Twitter screeching about EVS. Do you think they cost him that amount of money? If so, how? They can't interfere with the orders or the delivery, maybe they got a few people not to buy the book. But that's probably it, CG bypasses the direct market to sell straight to customers. The business model doesn't give them anything to attack.
On the other hand, EVS could have devoted those 2 months to producing the next Cyberfrog. He could have hired someone to do the fulfillment tasks for a lot less than $166,666 and freed himself up for other creative efforts. We'd be seeing the next issue of Cyberfrog that much earlier, or Reignbow Brute, or whatever else he would have done with 2 months.
The lack of efficiency costs the CG brand much more than the SJWs, at least in terms of revenue. All these production / fulfillment tasks, they're just not the highest and best use of the creator's time. The business model could be optimized to maximize creative output and there's not a thing SJWs could do about it.
In a way, every CG creator has the same set of problems, they need to learn to self-promote, they need to find talent, they need to learn the production process, they need to learn the printing process, they need to learn the fulfillment process. There's no shared knowledge or economies of scale coming into the picture, creators should be working out deals with service providers as a group to get optimal pricing on services across the board. Everyone should be working with the same printer, the same fulfillment houses, even a stable of the same colorists / inkers / letterers / etc to make sure they are getting the best deal possible every time.
For that matter, CG creators are running about $5mil through Indiegogo annually and IGG keeps about 8% of those fees, which works out to about $400k in revenue. For that amount of money, they could be running their own funding platform and processing payments for around a 3% processing fee. That would keep another $260k on the creators side of the table, minus the cost of servers and admin.
So that's why I say the drama doesn't matter. Properly managed, CG could become a huge business. Right now, creators spend a lot of time on activities that could be described as self-gratifying and that holds them back. From the outside, it looks like just under a million is left on the table annually and there's probably about $3 - 4 mil in unrealized revenue at the seams. I'm looking forward to seeing how the brand grows and matures over the next 12 months.
"What is the real cost of fulfillment for Cyberfrog? EVS devoted significant time to printing and fulfillment issues."
I'm guessing it's solely a delivery thing. And this applies to all of CG's people. Zak and EVS, probably Malin as well, have pretty much sussed out the backend of printing (I think) and CG now has several editorial/pre-press places to choose from. Printing the standard stuff is pretty simple, but the chromium/hologram stuff is probably pretty limited to a couple print houses.
But mailing/delivery is the major cost. The Gemini mailers are like a buck each and the flat rate is gonna burn most of the rest of the 10 bucks. And thats just for the normal books. If you get into 'bigger than Gemini size boxed stuff, it goes nuclear. Because they don't have a "Diamond" or a Walmart type distributor at this point, they are stuck passing on the cost or taking a hit. Unless they figure out their own system (unlikely) or get on the retail train, I don't see delivery costs dropping. I don't know how they could. As I'm listening, Malin is talking about this on EVS show.
I think at 25 a pop, they are probably getting 10-13ish profit per but thats just a wild ass guess and determined by print run. know that the base print run is where most costs lie due to setup etc, but printing 1000 instead of 100 isn't much difference at all... until you go to 2nd printings and then you re-incur the full monty.
"In a way, every CG creator has the same set of problems, they need to......"
I think they are already sharing a big chunk of info between them. Thats absolutely a must for the whole thing to work/advance. At least the big stuff.
The thing is that while your numbers are probably pretty close, there's still the reality that they aren't all one company to make those numbers work. This is where Image screwed itself and broke up the original band with infighting over cuts etc. If CG advances to the next level as a group/whatever you call it, that's gonna be the next big issue to solve.
"Right now, creators spend a lot of time on activities that could be described as self-gratifying and that holds them back."
I wouldn't disagree. I think a lot of any change in direction there is going to come from either the SJWs/Antis finding a new hobby or CG finding blowout success to the degree Image did to Marvel. Basically, I'd define that as about 10 or so creators hitting at least 100K in sales per issue like clockwork and another several going over 50K pretty regularly. Not necessarily the same guys at the 50K level but a solid second tier overall.
If you think about it, most of these books are fully funded (no frills basic comic) at well under 20K. A year ago the question was "Can an indigogo book hit 20K funding. Today most of them hit goals in the first hour and a 20K book is an almost easy and only 'tier 3'.
Getting their books on time is important, but I cut some slack as it's still very much in the building stage. But in another year, they gotta be on schedule with a shorter delivery time.
At that point, the SJWs/antis will likely so pissed at their failure they will be all but gone and CG can just do business. Now what the mainstream does regarding CG is gonna hinge in large part (short term) on Zak's Waid lawsuit. IMO of course) If Zak wins, then the blacklisting is probably gonna end because they aren't gonna take stupid chances. Marvel was back to working with Image defectors quick enough. It's only fear of SJW mobs stopping any crossover now. And when Pros get more comfortable crowdfunding, thats another barrier to fall.
EVS says he has several ready to jump, but they won't pull the trigger yet because of SJW BS. They still have to play lip service (cowardly IMO but thats life in current year I guess.)
Overall, a lot of stars are aligning. Still some time to go most likely but hell, it's moving fairly quick as is.
I don't see a massive uptick in comics per creator because they are really event books and one guy is wearing all the hats or most. But I can see some hiring from Tier 1 guys and putting out some side stuff regularly before long. I know Zak and EVS are in the process to some degree from what they have said about it. EVS will probably put out the fewest and concentrate on the Cyberfrog/Art book quality himself. Zak will be the most likely IMO to become a full blown publisher and as a writer, he's gonna farm out the art etc anyway.
The Brietweiser "Alliance" deal is going to be a big part of determining where this all goes I think. If they go full CG or just stay on the fringe is the question.