He has a really bad contrarian streak. Sometimes that leads to interesting insights (a lot of his music mythos stuff is extremely contrarian but, through that, manages to highlight the positive aspects of regularly shit-upon bands like Dokken), but usually it results in him digging in his heels and randomly a-logging his chosen targets at every opportunity. Basically he's a wet blanket trying to counter what he perceives as the resident hype circlejerk in whatever community or hobby he's discussing.
I made the moviebob comparison for a reason, as both of them tend to insert random unrelated jabs at groups in the community they dislike to the detriment of their overall point.