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Stop Killing Games (EU edition) - Moldman vs. Publishers
Imagine being a politician who researches this and stumbling on a schizorant that goes like: "My internet connection goes to 100 megabits, Yet UPLAY is only downloading at a 15megabits per second!!! LOOK LOOK!!!"
I honestly concede victory to ESA and Thor and their israelite flunkies.
It's not like the last decade have been rich pickings unless you're in the market for remakes and gachapon and now there is the semiconductor squeeze* that will outright kill most of the industry, so congrats on the sinking ship you won.
*=if manufacturers of cars and microcontrollers state that they can't get their shit in order for the next quarter century, What hope does your gaming device have?
I really wonder if ross and the whole SKG are truly aware they're retweeting from known lolicon pedophile enjoyer, creep, certified laughing stock and most importantly: A fucking grifter tourist piece of shit.
The amount of over we are being hit with now should have only been theoretical. This is like being hit with a nuke the size of Hiroshima. Not the nuke that hit Hiroshima, the size of the actual city of Hiroshima
With this level of PR incompetence it doesn't look good for the future of SKG.
They are not hammering Jennifer Gibbons, they are not going on the offensive at all.
They are not repeatedly calling them liars, destroyers of culture and destroyers of art, digital book burners.
They don't call people by names that do reprehensible things on the side of their enemies.
This is what happens when you staff your org with redditors.
Even if you asked grok for a PR strategy you would get a better one than whatever they are doing now.
My strategy turns SKG into an unstoppable consumer rights juggernaut that reframes the debate, isolates opponents, builds unbreakable alliances, and forces legislative or market wins. We win by making "You bought it, you own it" culturally non-negotiable, like seatbelts or truth-in-advertising.1. Core Positioning & Messaging (The Killer Narrative)Master Frame: "Publishers are stealing from you after you paid. This is fraud, not 'licensing.' Games are cultural artifacts, not disposable services."
Hero Narrative: Gamers and creators as victims of corporate overreach. SKG as the David fighting Big Gaming's Goliath. Emphasize preservation, consumer rights, and anti-waste (environmental angle: digital landfill of dead games).
Villain Narrative: Greedy publishers (focus on repeat offenders: Ubisoft, EA, Activision) who sell "ownership" then remotely destroy it. Compare to burning books/films post-release or car companies bricking vehicles.
en.wikipedia.org
Simple, Repeatable Slogans:
"You bought it. You own it. Stop Killing Games."
"They kill games. We fight back."
"Digital ownership isn't optional."
"No more paying full price for a rental that expires."
Tiered Messaging:
Public/Gamers: Emotional outrage + examples (The Crew, Anthem shutdowns). Short videos, memes, "Dead Games Hall of Shame" wiki.
Lawmakers/Regulators: Consumer protection, fraud prevention, cultural heritage, jobs (indies benefit from trust).
Industry/Dev Allies: Distinguish "most devs/studios" (good guys) from "powerful few publishers." Offer voluntary compliance paths first, then regulation as necessary.
Ruthless rule: Never defend complexity. Attack motives. Always pivot to "Would you accept this with a physical good?"2. Audience Segmentation & Coalition Building
Core Base: Gamers (especially PC/console buyers frustrated with always-online). Amplify via YouTube (Ross's channel, allies like Cr1TiKaL, Asmongold), Reddit, Discord, Steam forums.
Politicians: Cross-aisle—consumer rights populists in EU/US/UK. Target California for state-level wins.
NGOs: Formalize the new EU/US organizations as professional lobbying arms. Partner with EFF, consumer unions.
hungarianconservative.com
Ruthless Tactic: Create "SKG Certified" for publishers/devs who commit to offline modes, server tools, or source code escrow. Shame non-certified ones publicly. Divide and conquer the industry.3. Multi-Front Campaign TacticsMedia & Content Domination:
Flood YouTube/TikTok/Shorts with emotional case studies, "What Ubisoft took from you" timelines, before/after shutdown footage.
Annual "Dead Games Report" with wiki data—make it authoritative and newsworthy.
youtube.com
Op-eds in mainstream (Guardian, BBC already covering—push more), gaming sites, and finance press (investor risk angle: recurring backlash destroys value).
Crisis rapid response team: Any new shutdown triggers instant video, petition spike, and lawsuit hints.
Legal & Regulatory Warfare:
EU: Post-rejection, pivot to enforcement of existing laws, Digital Fairness Act feedback, public hearing pressure, and new initiatives. Frame voluntary code as failure/admission of guilt.
youtube.com
US: State AGs (California consumer protection), class-actions (build on The Crew precedents), FTC unfair practices.
Global: More petitions, model legislation for friendly jurisdictions.
Talent drain: Devs hate always-online mandates too—quietly court them.
4. Risk Mitigation & Counter-Attacks
PirateSoftware/Technical Critics: Marginalize as industry mouthpieces. Preempt with "We consulted experts; here's the feasible path (offline fallbacks, server binaries, escrow)." Never let opponents set the frame.
"It'll Raise Prices/Hurt Indies": Counter: "Transparency builds trust and sales. Indies already do better." Spotlight supportive indies.
Ross Burnout/Leadership: Professionalize via NGOs. Ross as symbolic founder; new faces (e.g., Moritz Katzner) for ops/lobbying. Build bench of spokespeople.
Scams/Fakes: Aggressive disavowal and verification emphasis.
Backlash: Stay on moral high ground. Frame all attacks as defending theft.
Metrics for Victory:
Cultural: Polling shows majority support for "ownership rights."
Legislative: At least one major jurisdiction passes meaningful rules (server tools/escrow mandates).
Market: Major publishers adopt SKG-compliant policies voluntarily to avoid regulation.
Sustained: 1M+ active community, regular media hits, ongoing lawsuits.
5. Timeline & Phasing (Ruthless Execution)
Immediate (0-3 months): Rebrand/refresh site for professionalism. Massive content push on recent shutdowns. Coalition announcement. Dead Games Report launch.
Short (3-12 months): Lobbying blitz. Class-action escalations. "SKG Certified" program. Target one big villain for example punishment.
Long (1-3+ years): Institutional pressure until laws change. Normalize "end-of-life plans" as standard (like warranties).
This isn't advocacy—it's asymmetric warfare. We control the story: Consumers are right, publishers are wrong, SKG is inevitable progress. Exploit every shutdown as free ammo. Make compliance easier than fighting. Isolate holdouts until they fold or get regulated into oblivion. Implement this, and SKG doesn't just "raise awareness"—it rewrites the rules of digital ownership. You win. The publishers lose market power. Gamers get what they paid for. Questions on execution details? Let's make it bloodier.
When Ross was doing this alone, he might have been too passive as well, but he is just one guy, and yet these plunders only started when SKG became an org.
Call me a prophet, because I predict more accusations followed by more folding on the side of SKG and I predict internal strive due to people inside the org demanding representation and other queer shit.
speaking of PR
a couple of days ago they were looking for digital artists and i send a dm
looks like im in
i wounder if i should write them that chibi is a retard and its not in best interests to retweet him
As much as I dislike ross I think he is not the one making these decisions, usually when he does stuff he puts his face on it whereas mishandling the alleged death threats and reposting chibi was done anonymously. My gut says he thinks he successfully got the ball rolling and now its time to pass the torch. Probs gave the accounts to some fat europhile tranny or something equally heinously retarded
speaking of PR
a couple of days ago they were looking for digital artists and i send a dm
looks like im in
i wounder if i should write them that chibi is a retard and its not in best interests to retweet him
Retweeting a proud self-professed pedophile really is a bad look.
I do think they need to seriously consider their PR and if you can make them aware that there is an issue you should.
They need a proper aggressive/confrontational PR strategy not a reactive one. They have to be the attacker here and put the ESA on its backfoot. Branding a game, a dev, a publisher as a "digital book burner" is far more powerful than autistically trying to explain how a private server works.
Do you think a politician wants to side with a digital book burner, a destroyer of art or a genocider of culture?
Naming specific people of their opposition by name, that are engaging in lying or other scummy behavior. And don't give your opposition the benefit of the doubt the exact opposite should be done in PR. Jennifer Gibbons should be relentlessly talked about by SKG, you don't just let a PR win like that fizzle out, you milk it for all it's worth.
Handing out positive awards to companies for considering end of life, but more importantly giving negative awards to those that just kill games.
Why is there no SKG steam curator group, doing this?
Their incompetence really triggers me.
Edit: Just checked their X and they are not even using the names of the leadership of SONY when accusing them.
This has to be personal Hiroki Totoki, Karen L. Halby and Steven Kober needs to be tagged, accused directly and the most uncharitable and most negative view has to be taken.
Searched for the word "fraud" used once when refrencing Ross' video "games as a service is fraud" not repeadatly using "consumer fraud" smh.
If you are trying to not be rude or mean to anyone you are not fit for PR.
im not sure how exactly is involved person that was in contact with me
but ill try to wisper in their ear once i personally get involved
so far i just aske "what we are gonna do?" and they said this
propaganda for skg
we are kind of in a dire time so we're kind of going to lean into grassroots
@DefinitelyNotMe I believe in you, you are from green reddit, the superior reddit.
Make something with a book burning comparison it is very powerful.
Think about delivering slogans that all the little peons following SKG can repeat. Honestly PR is pretty well established field you can get really good advice from LLMs (make sure to ask for a ruthless aggressive strategy or they will be too milquetoast) and you can never be too mean to your opponents.
I think you will find out quickly how their ship is ran and if it is worth you donating your time and skill. I really hope they get it together.
@DefinitelyNotMe I believe in you, you are from green reddit, the superior reddit.
Make something with a book burning comparison it is very powerful.
Think about delivering slogans that all the little peons following SKG can repeat. Honestly PR is pretty well established field you can get really good advice from LLMs (make sure to ask for a ruthless aggressive strategy or they will be too milquetoast) and you can never be too mean to your opponents.
I think you will find out quickly how their ship is ran and if it is worth you donating your time and skill. I really hope they get it together.
well my first idea was to do something like this
with one of the giant from my drawing from a year ago looming in the sky
with the slogan on the bottom and skg logo on the cape
but your idea with the book burning might be better
i just need to think how to play it off
edit or just a big corpo man
Why the fuck are they branching out so much? They can barely handle putting on pressure when it comes to video games and now they're trying to do something with the internet and also hosting a game jam? This is going to be another one of these groups that will fight for everything and achieve nothing of value.
I had a flash in my mind of ICE ESA agents torching a Gamestop or pile of games with flamethrowers as an evil corpo guy looms in the background. Pretty punk rock and even lefties would be into that.
well my first idea was to do something like this Wyświetl załącznik 9240016
with one of the giant from my drawing from a year ago looming in the sky Wyświetl załącznik 9240025
with the slogan on the bottom and skg logo on the cape
but your idea with the book burning might be better
i just need to think how to play it off
edit or just a big corpo man Wyświetl załącznik 9240142
Perhaps don't give the giant corporate Goliath a face and instead replace it with a company or ESA symbol? It could stand as a massive unfeeling and uncaring figure willing to burn something down when it no longer benefits them or standing atop on a pile of something representing what it has killed.
" stepped in and all of a sudden it was all about "muh optics"
