That's more a American thing than a European thing, I imagine. It's definitely gotten worse through the years, peaking around the late 2010's or so, but it's coming back now to where Zoomers are choosing more natural and regionally grown crops. Even if it's hippie-voodoo liberal kinds of people, it's still good they prefer locally bred vegetables and fruits. Helping lower the cost of production, promotion and place. I do think this generation of kids will grow up healthier than previous ones, whereby they actively work on their health, choose healthier options, learn to cook, grow their own crops even. Processed foods are tending to cost more and taste even more like ass.