Pentagon officials have also taken a bombastic tone, attempting to dunk on MAGA critics, journalists and the Iranian regime in a seeming extension of the White House’s viral communications strategy. Hegseth has said the U.S. would give “no quarter, no mercy for our enemies,” an indication that troops should not spare the lives of their enemies, a potential war crime. Hegseth also referred to rules of engagement as “stupid” and to Iranian leaders as “rats” who are “cowering” underground.
The Pentagon did not respond to a request for comment.
“The Trump administration’s approach to discussing the war against Iran is both unusual and unprecedented,” said Tom Ricks, a longtime military correspondent who is now a military historian and author. “With Hegseth at the helm, they are mixing incompetence and hubris. They don’t seem to care what the American public thinks, which is a dangerous approach.”