Basically what happened is in the middle 2000s corpos told all their right leaning customers to fuck off because they hated them.
The problem is that when the Chuds fucked off they took a huge chunk of the centrists and reasonable people with them and now the corpos were left with a customer base of mentally ill Communist lunatics that didn't have any money and never bought anything but nonetheless felt extremely entitled to demand additional changes and censorship to fit their sensibilities.
Now the corpos are frantically trying to backpedal and attract a customer base of reasonable people who have money again because the economy is shitting it's pants and the free government shekels are drying up.
Fuck them, they made their choice and they chose poorly.
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It's hard to overstate how much the investment firms have completely fucked over businesses on a mass scale. These guys are what allowed them, and in many cases forced them, to push hard leftward and turn on their rightwing/center audiences.
All of these companies took major financial hits for going full progressive and essentially turning on general audiences. However, they were able to stay in the black, or at least not dip too far into the red, by getting the difference dumped into them by the investment firms, like BlackRock. And on paper, because the investment firms were seeding money into the now-failing companies, it looked like they were actually booming, and then that could be used to promote the idea that "the modern audience" existed of queers, trannies, pedos, and browns that liked all this shit, therefore getting some of the more apprehensive corporations to get on board as well. If you still didn't get on board, and were big enough, a private equity firm would jump in, buy up controlling shares of your company, and essentially force you to make the changes at gunpoint.
However, sometime during the Biden "Presidency," due to the economic damage caused by COVID, already existing economic damage from all the above-mentioned financial fuckery, and having a senile old man leading the country, the infinite money printer that the investment firms and private equity firms enjoy use of had to be shut off, as not doing so would completely collapse the global economy, which is something they do want to happen, but not quite so early (they need about 5-10 more years of preparation before they're okay with a full global collapse, see talks about "The Great Reset"). Now all these corporations are suddenly dependent on their audiences again for money. But they have 2 major issues to contend with: large corporations move slow and some are planned out 5-10 years in advance, and a lot of their managers from executive to front-line are rabid leftists who are leftist ideologues that care more about some brand of leftism more than the company's survival.
