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Familiarity. Right down to his vocal cadence, he's very (by design) reminiscent of a "classic" TGWTG reviewer.

He was born in 1996. He is the Millenials' problem, my generation already receives too much shit. He hits the perfect balance of parasocial older...

Misery loves company, simple as that.

He's a novelty channel that does video essays that give you the "deep dive" on nostalgia for zoomers and millenials that he's passionate about...

He made two long winded videos over how a large chinned YouTuber is bad. That's how he got popular to get people to stick around with him.

He's a Breadtuber so he gets a bit of support from the Contra/Vaush/Destiny crowd.