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Astroturfing would be a company having their own in house undisclosed influencers making content about them hyping them up or paying existing ones...

There's one major thing that differentiates the squishy toys from Labubus - price. The dumplings are, to my understanding, a Five Below exclusive...

Yeah, sorry about the confusion there. I wasn't sure how else to write it because like @femboy fart huffer and @My cravat doesn't flutter pointed...