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Every big store does this. Walmart, Kroger, Target, Publix, Sam's Club, Costco, et al. have generic/house brands that are cheaper. But Aldi more...

No advertising, decent store brands, sister company to Trader Joe's. Aldi and TJ's were founded by literal brothers, run as companion stores...

I did some math and the Publix supermarkets around here are only a few bucks more expensive in the overall. Meat prices are commensurate. There...